About Brand Champions

About The SUGOI Brand Champions Program

SUGOI has created a unique Brand Champions program which supports and encourages outstanding athletes who set themselves apart through their passion and commitment – to push themselves, inspire others and embody a motivating attitude wherever they go.

Our mission is to help INCREDIBLE athletes fuel their personal bests in the world of cycling, running and triathlon. The SUGOI Brand Champions program is geared towards supporting those athletes who choose to wear SUGOI with pride and inspire others on a daily basis.

The main criterion for inclusion to the program is not always the people who are fastest in the competition, but it is the person who inspires others by chasing their own personal bests.

Many SUGOI Brand Champions are podium finishers in major international events; many others are everyday athletes whose personal bests come in different forms other than winning. All athletes are successful at what is important to SUGOI: the ability to be inspirational and to make a difference.

SUGOI Brand Champions benefit from exclusive access to limited edition Brand Champions apparel for training and racing, as well as amazing deals on all other products. In return, we ask our brand champions to represent Sugoi at organized races, trade events and on social media throughout the year.

One of the benefits for SUGOI Brand Champions includes exclusive access to limited edition Brand Champions apparel for both training and racing, as well as pro deals on all other products. Visit our Brand Champions Apparel page for exclusive deals using your SUGOI Brand Champions order form.

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